Introduction:
Campari is an iconic Italian aperitif with a distinctive, bold bitterness and vibrant red color. Created in 1860 by Gaspare Campari in Novara, Italy, this liqueur has become a staple in cocktails and is best known as a key ingredient in the Negroni and Americano. Campari’s exact recipe is a closely guarded secret, but it is crafted from an infusion of herbs, spices, and fruits, including bitter oranges, which give it a unique, bittersweet profile that is both refreshing and complex.

Appearance:
Bright, intense red with an eye-catching clarity that reflects its vibrant and bold character.

Palate:
The palate is distinctly bitter and complex, with an initial burst of zesty orange peel and tart berry-like notes. As it opens up, flavors of cherry, rhubarb, and herbal bitterness emerge, balanced by subtle hints of spices like cinnamon and clove. The bittersweet quality is well-defined, with a smooth sweetness that is quickly counterbalanced by the sharp, long-lasting bitterness from the herbs and botanicals.

Body:
Medium-bodied with a smooth, clean texture. Its crisp and slightly viscous mouthfeel enhances its refreshing quality and makes it ideal as an aperitif to stimulate the palate.

Finish:
The finish is long and intensely bitter, with lingering notes of orange peel, gentian root, and a slight hint of herbal sweetness. This persistent bitterness leaves a refreshing dryness that prepares the palate for food or further sips.

Complexity:
Moderately complex, with a straightforward, bold bitterness that is balanced by sweet and zesty elements. Campari’s complexity lies in the layers of herbal and citrus notes that reveal themselves gradually.

Overall Impressions:
Campari is a timeless aperitif that offers a bold, bittersweet experience. Its versatility makes it a must-have in any bar, as it can be enjoyed on its own over ice, with soda, or as a crucial component in classic cocktails like the Negroni, Boulevardier, or the Americano. With its distinctive taste and rich Italian heritage, Campari remains a favorite for those who appreciate strong, balanced bitterness with a touch of sweetness.