Introduction:
The 2024 Soft Luck Pinot Noir from Soft Luck Wines is a vibrant, modern California Pinot Noir that leans into freshness, drinkability, and expressive fruit. Crafted in a relaxed, low-intervention style, it reflects Paso Robles’ evolving identity for lighter, more energy-driven reds while maintaining varietal clarity and charm.

Terrior:
Grown in vineyards across the Paso Robles AVA, the fruit benefits from a warm Mediterranean climate tempered by cool evening breezes and significant diurnal swings. Diverse soils—ranging from calcareous limestone to sandy loam—help retain acidity and encourage aromatic development, resulting in Pinot Noir with ripe fruit balanced by freshness and subtle earthiness.

Appearance:
Bright ruby with translucent edges and a youthful sheen, showing light to moderate concentration and excellent clarity.

Nose:
Fresh and inviting, with aromas of ripe cherry, strawberry, and raspberry layered with hints of rose petal, baking spice, and a touch of forest floor. Subtle cola and soft vanilla notes add warmth without dominance.

Palate:
Light- to medium-bodied and supple, the palate delivers juicy red fruit—cherry, cranberry, and pomegranate—supported by bright acidity and silky tannins. The texture is smooth and flowing, with gentle spice and a faint mineral note adding depth.

Finish:
Clean and refreshing, finishing with lingering red berry fruit, soft spice, and a touch of savory earth that keeps the wine balanced and highly drinkable.

Food Pairings:

• Meat: Roast chicken, grilled pork tenderloin, turkey burgers

• Vegetarian: Mushroom risotto, roasted beets, eggplant with herbs

• Charcuterie Board: Soft cheeses, cured meats, pâté, pickled vegetables

Overall Impression:
This 2024 Soft Luck Pinot Noir brings together Paso Robles fruit ripeness and a lighter, freshness-forward approach to winemaking. Juicy, aromatic, and easygoing, it pairs effortlessly with poultry, mushrooms, and casual fare, making it an ideal everyday Pinot Noir with broad appeal.

Alcohol by Volume (ABV %): 13.5%
Farming Practices: Sustainable vineyard sourcing
Producer Name: Soft Luck Wines
Old World / New World: New World
Country of Origin: United States
Region: Paso Robles AVA, California
Grape Varietals: Pinot Noir
Vintage: 2024
Wine Style: Dry, light- to medium-bodied red wine
Winemaking Techniques: Native yeast fermentation, minimal oak influence, emphasis on freshness and fruit purity
Pack Size: 750 mL
Container Style: Glass bottle
Closure Style: Natural cork

Sources:

• Soft Luck Wines producer information and release notes
• Paso Robles AVA climate and viticultural references