Introduction:
The 2024 Soft Luck Pinot Noir from Soft Luck Wines is a vibrant, modern California pinot noir that leans into freshness, drinkability, and expressive fruit. Crafted in a relaxed, low-intervention style, it reflects Paso Robles’ evolving identity for lighter, more energy-driven reds while maintaining varietal clarity and charm.

Terrior:
Sourced from vineyards across the Paso Robles AVA, the fruit benefits from a warm Mediterranean climate tempered by cool evening breezes and significant diurnal swings. Diverse soils—ranging from calcareous limestone to sandy loam—help retain acidity and encourage aromatic development, resulting in Pinot Noir with ripe fruit balanced by freshness and subtle earthiness.

Tasting notes:
The 2024 Soft Luck Pinot Noir is fresh and inviting, with aromas of ripe cherries, strawberries, and raspberries layered with hints of rose petals, baking spices, and a touch of forest floor. Subtle cola and soft vanilla notes add warmth. The palate is light- to medium-bodied and juicy, with cherries, cranberries, and pomegranates supported by bright acidity and silky tannins. The finish is clean and refreshing, with lingering red berry fruit characters, soft spice, and a touch of savory earth that keeps the wine balanced.

Food Pairings:

• Meat: Roast chicken, grilled pork tenderloin, turkey burgers

• Vegetarian: Mushroom risotto, roasted beets, eggplant with herbs

• Charcuterie Board: Soft cheeses, cured meats, pâté, pickled vegetables

Overall Impression:
The 2024 Soft Luck Pinot Noir brings together Paso Robles fruit ripeness and a lighter, fresher approach to winemaking. Juicy, aromatic, and easygoing, it pairs effortlessly with poultry, mushrooms, and casual fare, making it an ideal everyday pinot noir with broad appeal.

Alcohol by Volume (ABV %): 13.9%
Farming Practices: Sustainable vineyard sourcing
Producer Name: Soft Luck Wines
Old World / New World: New World
Country of Origin: United States
Region: Paso Robles AVA, California
Grape Varietals: Pinot Noir
Vintage: 2024
Wine Style: Dry, light- to medium-bodied red wine
Winemaking Techniques: Native yeast fermentation, emphasis on freshness and fruit purity
Pack Size: 750 mL
Container Style: Glass bottle
Closure Style: Natural cork

Sources:

• Soft Luck Wines producer information and release notes
• Paso Robles AVA climate and viticultural references